Wednesday, 12. September 2012
The Public Relations of Political Awakening
The modern industrial democracy requires modern techniques of propaganda in order to function. This was the belief – both articulated and implemented – by the elite in the early 20th century. Out of this belief grew the functions of modern state-capitalist democracies, the public relations industry, and consumer society, all designed to “engineer the consent” of the masses to the system of control and domination. While coercion and state terror are useful in establishing control and maintaining order, “engineering consent” to the system establishes a much more lasting and stable control. This is the fundamental reason why the most advanced propaganda systems in the world exist in the most advanced nations of the world.
The changing tide of “political awakening” spreading the globe, including the advanced nations, has caught the attention of the public relations industry. The CEO of one of the top PR firms spelled out in a recent article the two main challenges for both governments and public relations in a time of political awakening: that people are no longer depending upon them for information, and that a “new type of democracy” is emerging, where young people are demanding a say in the way their society functions, based upon “dialogue” and “community.” Welcome to the public relations of political awakening.
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